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A logo should be easy to remember, eye-catching, and reflect the activities of the business or firm, as in our case, creativity and diversity. There are other things to consider when you start designing a logo, such as how it looks on a product, business card, flyer, or even a truck.
Logo design can’t be called a simple job at all, but if you happen to want to cut yourself in, here are a few basic factors and information that can help you.
The most common mistakes!
If you avoid these, you are already moving in the right direction.
Do not use templates!
There are plenty of vector images, graphics, and other ingredients called logo elements on the Internet, but these have nothing to do with a unique logo. A logo should always be your own creation.
Text size and style
There are a lot of text styles to choose from, all of which look very good and look practical, so many make the mistake of overcomplicating and choosing a style that ruins your logo.
The text is too long, difficult to read, thin font style and could even list the results of overcomplication. A badly chosen text can completely ruin the overall image and first impression of our logo, which is an important consideration when creating a logo.
The length of the logo text
The length of the text is also substantial, very simple, logo graphics and name, nothing else. The logo should not be cluttered and packed with unnecessary text such as the title of the website. If you look at the logos of the most famous companies, you can clearly see that the logo is in many cases just a short word or text, which is also a graphic.
Of course, the website title and other texts mentioned above can be used later in the advertising process and can be varied with the logo, but the logo should remain the logo.
Do not overdo it, if possible, use a maximum of 3 colors no more. The logo should also look good in black and white. Think about if you need to print an invoice in black and white or send a fax and I could list more.
The ideal program (software) for planning
The selection is huge, but keep in mind that we need to be aware of our own limitations, not everyone knows themselves in an advanced graphic design program. If you have not learned graphic editing, it will be very difficult to adjust to the many possibilities that such software offers. Such a program may take months before we can fully use it to create a logo.
Just as a house is built on foundations, logo design requires basic knowledge and familiarity, otherwise the result will be useless and just a waste of time and money.
Let’s not forget that the logo is the first element a company represents to the outside world - and it has a significant impact on the development of further visuals and designs. This is one of the most important elements of corporate planning, and it is worth spending the necessary time in the long run. No matter how good the company’s services or products are, if the visual appearance and thus the design of the logo does not reflect this, it will be difficult (at least in the beginning) to convince customers of their own competence.
Online logo generator vs. graphic
Unique or not?
It is better to trust a professional
The internet these days is full of logo editors and generators, but is it worth using these?
Let’s just take a nice look at the websites that provide these services.
Completely free logo generators work with icons and different styles of text and their point is to collect data about us, meaning if you want to save your logo, the site generously offers to send it to us via email. With this, he also got our e-mail address to which he also sends the newsletters of the paid services 2-3 times a week.
Let’s see the quality and uniqueness of the logos created on such websites. Logos are made from ready-made graphic elements (very simple icons) and text styles with a few clicks. The uniqueness of these logos is a big zero. Because they work with pre-saved graphics, it’s likely that we weren’t the only ones choosing this icon for our logo.
The quality of this logo is very poor, take for example our logo, which is made on a 15000 x 8000 background and can be changed at any time. Such high-resolution graphics can be reduced to anything we just need, but we can’t improve the image resolution of a free-generated logo. We may have a free logo, but unfortunately it is well worth it.
Free or not?
These versions already have more serious graphics, with more options before logo generation, such as company activity, text and graphics positioning, etc.
Once generated, the website even gives you the option to edit a so-called free logo, which a lot of people naively use and even spend hours wasting first learning about the online editing program and then redesigning the logo to suit their needs.
Our logo is complete, perfect for us, but clicking the download button comes as a surprise. The logo, which we worked on for several hours, can only be downloaded for free in low resolution, you have to pay for the higher resolution. Here we have to decide whether to throw several hours of work out the window or pay for what we worked for. I know it sounds weird, but that’s the case and a lot of these sites make a profit because a lot of people prefer to pay for what the website asks for.
Whichever option we choose to get the logo, we don’t get quality or uniqueness either, so it’s much better to entrust a professional graphic artist from whom we get exactly what to expect!
It is up to everyone to decide which option to choose, but it is advisable to think carefully. The logo defines a lot of things, which is why we recommend that if you are not a graphic designer, do not start with it yourself, because you need to know what the requirements are for a basic logo to meet.
In contrast to impersonal, automated logo design websites, with us you can tell us your specific needs, if you have no idea that is okay, then we will create your logo.
We are sure you will get what you want. Our professional graphic designer is at your disposal whatever your idea. The price depends on the time required to design the logo and any changes.
Ask us at the Nr1gonet team for our personalized quote, which we will give you after a free discussion.
You have nothing to lose, you can only win with us!
If you need anything other than the logo, take a look around us, you will definitely find the right one for you.